Drone technology has made great strides in the last few years. Remember the days when helicopters were a necessity if you wanted aerial images of a property? Back then, it simply was not cost-effective to send a helicopter pilot up to take a few photos of one property. But now, the same result can be achieved with far less time and cost involved. 

Drone images and videos are creating new opportunities for real estate marketing. More real estate agents are using aerial photography and videography to market their properties, and buyers are starting to change their expectations regarding real estate listings. Regular photography has limitations, but with drone images, there are so many amazing possibilities for real estate photography! Here are some of the top benefits of drones in real estate marketing. 

Benefits of Drones in Real Estate

Aerial photos and videos can make a big impact, particularly on these types of properties:

• Acreages and farms
• Homes with swimming pools, ponds, or elaborate landscaping
• Properties with outbuildings (barn, workshop, etc.)
• Homes with a basketball court, tennis courts, or other outdoor recreation features
• Properties with incredible surrounding views (waterfront, mountains, etc.)
• Luxury homes

All those types of properties can benefit greatly from aerial images or video! Keep reading to learn more about some of the top benefits of drones in real estate. 

Drone Images Set You Apart from the Competition

Drone images can set you apart from the majority of your competitors! People get excited to see drone images when they’re shopping for a house because it’s still a relatively new thing but, in the next couple of years, they’ll become a vital part of real estate marketing. We’re already heading in this direction. If your listings have aerial imagery, you’ll have an instant edge over your competitors and a competitive advantage for the future.

A Photo Says a Thousand Words

With drone photography and videography, potential buyers can learn more about the properties they are looking at. For example, if you are selling an acreage with a large yard and outbuildings, an aerial photo gives buyers a perfect view of the layout of the property. Or if the house has incredible landscaping and a backyard pool, you can fit all of that into one stunning image or short video clip. It would be impossible to show the layout and scale of the house and property with traditional photography. 

Aerial Photos Help Sell Homes Faster

Studies show that aerial photos can help a home sell faster. This idea is incredibly attractive to both home sellers and real estate professionals! When properties sell more quickly, it frees up a significant amount of time and resources for home sellers and their agents. Since it costs money to have a property sitting on the market, a drone photo or video shoot could very well end up saving you thousands of dollars as a home seller, and it could greatly boost your profitability if you are a broker or real estate agent. In addition, statistics show that high-volume agents use aerials 3.5x more often than low-volume agents. In other words, there seems to be a strong correlation between selling more homes and using more drone images! If you’re a real estate agent and you want to get more listings, consider adding drone photography to your listing package.

Drone Images Offer a Unique Perspective

With drone images, you can easily see features that are hard to see from the street. You can show off the beautiful new roof of a home, or you can focus on the large, stunning windows that were just installed. Additionally, aerial images show the gorgeous surrounding landscape of the home you are selling, which is fantastic if you’re selling a house that has mountains, ocean, or a striking cityscape in the background. You can try to describe it with words, but photo and video provide an instant impact and an excellent first impression. 

Getting Drone Shots is Easy!

Safely and legally using drones requires certified pilots and specialized knowledge, but don’t let this stop you—hiring qualified drone pilots is easier than ever before. If you are a real estate agent or home seller interested in drones for real estate, you can find FAA-certified drone pilots that specialize in real estate in your local area.

Up Sonder is a marketplace of FAA-certified and insured drone pilots, making it easier for you to find the right photographer for your needs. Up Sonder operates all across the United States, and its pilots boast over 200,000 hours of flight experience combined. Many of these pilots are highly experienced with residential real estate. They know how to get the quality drone shots that you are looking for.

Get a drone’s eye view of your next listing when you hire a pilot through Up Sonder! You’ll quickly see for yourself that there are many benefits of drones in real estate.